Here's some additional stuff I had for class yesterday. I had done a couple sketches beforehand, simply thinking about how the package could function as a means for a narrative. Like I mentioned in class, it seems I got confused trying to find the middle-ground between it becoming too much about the form of the package and not enough about typography. I think that looking at different box shapes is important though-- a rectangle won't work the same way as a square, things that slide out will reveal type differently than a square as well. I just didn't want to spend too much time focusing on it, so I guess I went back to box-making.
Did these mockups by hand since I figured it would be less troublesome to print something out and fold it, only to find things were pointing the wrong way. (Probably a good thing to keep in mind for printing later, too!) Here I was thinking about the way the user maneuvers the box around-- reading m, &, and m separately on each side, or when looking at the top, opening the flap and then looking at the side underneath.
Also, what kind of information can be revealed as the candy disappears into the consumer's belly? I thought about revealing some M&M's history (the dates in which the colors were released). Thinking about what can be revealed when all the candy is gone-- maybe the URL is there so that the person can go buy more M&M's.
Thinking about different reads, I also considered trying to manipulate the logo so that it would read from far away as M&Ms, but up close reveal something else. But, these kind of tests seemed stupid/obvious to me, and also a little unrelated to what I was really supposed to be focusing on.
I think this is something that I'll end up looking at more in regards to hierarchy/scale. Since having a tangible package where I can really observe the content on the box seemed like it'd be the best solution, I really did grab some things from the cabinets and chose some victims to focus on:
The cheesiest! There is a crazy amount of type on these things! I guess it'll be interesting seeing the ways I can re-arrange it and maybe utilize some of the studies I've been looking at the past week.
1 comment:
alicia,
your jello hierarchy studies are looking quite interesting, and a refreshing change from the normal expectations of food packaging. i wonder if you combine some of the best hierarchy ideas with some of the narrative/sequencing stuff from the m&m's package and see what you come up with.
i also think that maybe the m&m study could benefit from some more formal refinement and perhaps incorporate the hierarchy learning.
so basically cross-pollination of ideas, combining multiple studies into a more complex exploration(s).
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