Type 4: So far...

I realized when I was writing my paper that I hadn't yet posted up the questions I'd been thinking about, and since that's probably a good idea before posting up any work, here's what I've been writing down as I've been making stuff. They sort of happened in a linear fashion as I was pretty much jotting things down as they came up:

- How can I play with hierarchy in packaging?
- How can type be applied to extend the surface area of the design?
- How can typography inform the structure of a package?
- What variables can be changed to help vary experimentation?
- How will his change how a viewer views/interacts with a package?
- How does it create an experience?
- How do these treatments allow the user to play with the modularity of the box?
- How can I create a narrative/time based experience? (Viewed from a distance, up close, handling it, opening it.)

The first few experiments I did mostly looked at large scale typography, and how this informed the shape of the box.





And how the type could become "functional" (where the 'o' essentially seems to be functioning as a flap to keep the box closed). It also seemed to be distorting the type in interesting ways, such as the "g" on the corner. The O in the second two pictures also does a neat thing where it matches up with the E.






Also took a look at some tests with negative and positive space.




I think at this point I had started to get a little bored with things, or think about the point of actually applying type like this, until I had started playing with making multiples and seeing how they lay next to one another. Which ended up pulling some fun results, because the way the type ended up being applied allowed for lots of variations on how the boxes could be stacked and angled.





So I tried applying some imagery as well and started to test out the different patterns I could create with type across the corners.







From here, I knew I would have to start considering actual package content, and how applying the necessary elements (like nutrition facts, etc.) would effect the way the above techniques are carried out. After talking about that with Tyler, we started discussing the possibility of a narrative, or how I can start to look at the package from all sides and distances (outside, inside, far away close up) to create different reads. So, that seems to be the direction this is going in right now!