Type IV: Conference Theme Development

I started off brainstorming some words related to packaging in general, and then to my previous experiments in particular to help get things going:

packaging, box, case, carton, label, perforated edges, diecut, dieline, container, packing, product, packing, product, marketing, shelf, consumer, purchasing, product appeal, identity, box contents, persuasion, aisle, store, shelf presence, barcode, nutrition facts

dimensionality, informational hierarchy, unconventional, modularity, spatial, sequencing, narrative, reveal, experience, surface, distance (near/far), perspective, patterning, inside/outside, interior/exterior, minimalism, clarity, simplification, display type, shelf space

Box Modularity
Expanding the Box
Type and Product
Typography Packaged
Boxtype
Shelf Typographer
Typographic Shelf
Type on the Dieline
Package and Narrative
Typography Unpacked
Space and Sequence
Shelf Life
Packaging Type
Typography Cubed
Shelf Typography

And some subtext that may go along with the less descriptive titles:

Exploring Typography's Role in Package Design
Typography in Packaging and Space


Conference Description:
Join fellow designers from around the nation to explore typography upon the interiors and exteriors of package design. From July 9th to July 12th at the Kansas City Convention Center, the conference will address various topics on typography's role in package design: expanding shelf space, modularity, user experience and design that stretches and goes beyond the surface of a package. Come and experience this four day event, where various lectures, panels, workshops and galleries will allow conference goers to participate in various topics related to typography and package design.

Designer Bio:
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Art and Planning before landing his first job working at Vignelli Associates in 1980. Since then, he has moved on to working as a partner at Pentagram. Bierut has led a team of graphic designers in identity, environmental and editorial design solutions since 1990.

He is well known for his work with Saks Fifth Avenue, a packaging project that entertained the idea of consistency within variation. Recently, he has done identity and packaging work with Strathmore Paper, and historic restaurant "The Oak Room" at the Plaza Hotel. His experience in identity and environmental design have no doubt aided in his work within the field of packaging, where Bierut explores drama and scale while managing to stay true to the identity of the company.

Over his many years of experience in the design field, he has won hundreds of awards and contributed to the profession not only in his design work-- but through leadership and writing. Bierut is a Senior Critic in Graphic Design at the Yale School of Art, and worked as president of AIGA National from 1998 to 2001. In 2006, he received the AIGA Medal in recognition of his accomplishments in the field. He has written various books, is a co-founder of the weblog Design Observer, and has been heard nationally on the Public Radio program "Studio 360", as well as in the documentary "Helvetica."