Shelf Life
Exploring Typography's Role in Package Design
Join fellow designers from around the nation to explore typography upon the exteriors and interiors of package design. Shelf Life will address various topics on the application of type in the consumer's environment. How can we expand a product's shelf space, play with box modularity, build experience and create design that goes beyond just the surface of a container? Come and learn from design professionals Michael Bierut and Joe Duffy, along with many other guest speakers, and engage in various workshops to investigate new and innovative ways to bring typographic life to the ordinary store shelf.
DESIGNER BIO:
Michael Bierut studied graphic design at the University of Cincinnati's College of Design, Art and Planning before landing his first job working at Vignelli Associates in 1980. Since then, he has moved on to working as a partner at Pentagram, leading a team of graphic designers in identity, environmental and editorial design since 1990. Bierut has been recognized for his work with Saks Fifth Avenue, a packaging project that entertained the idea of variation and playfulness within the consistency of identity. Recently, he has also done identity and packaging work for Strathmore Paper and historic restaurant, "The Oak Room" at the Plaza Hotel. In 2006, Bierut received the AIGA Medal, recognizing his accomplishments and contributions to the field. He has written various books, is a co-founder of the weblog Design Observer, and has been heard nationally on the Public Radio program "Studio 360", as well as in the documentary "Helvetica."
No comments:
Post a Comment